How to create a flywheel to grow a Saskatoon small businesses with returning and new customers

How to Create a Flywheel to Grow Your Saskatoon Small Business with Returning and New Customers

Are you a small business owner in Saskatoon looking to grow your customer base and increase revenue? One effective strategy to achieve this goal is by creating a flywheel. A flywheel is a concept popularized by Jim Collins in his book “Good to Great.” It represents a continuous cycle of attracting, engaging, and delighting customers, leading to their loyalty and advocacy. In this article, we will discuss how you can create a flywheel for your Saskatoon small business to drive growth and success.

1. Attract the Right Customers

The first step in building a successful flywheel is attracting the right customers to your business. To do this, you need to have a deep understanding of your target audience and their needs. Conduct market research to identify who your ideal customers are and what motivates them to choose a business like yours.

Once you have a clear understanding of your target audience, optimize your website and online presence for local SEO. Saskatoon-based businesses should focus on ranking for relevant keywords in local search results. This will help potential customers find your business when they search for products or services in Saskatoon.

Consider utilizing social media platforms like Facebook, Instagram, and Twitter to engage with your target audience and build brand awareness. Share valuable content, promotions, and updates about your business to attract and engage potential customers.

2. Engage and Delight Your Customers

Once you have attracted customers to your business, the next step is to engage and delight them. Provide exceptional customer service and go above and beyond to exceed their expectations. Encourage customer feedback and address any concerns promptly. Happy customers are more likely to become repeat customers and refer your business to others.

Utilize email marketing campaigns to stay connected with your customers. Send personalized emails with exclusive offers, updates, and valuable content. This will help you maintain a strong relationship with your customers and keep your business top of mind.

3. Encourage Loyalty and Advocacy

To create a flywheel effect, it is crucial to encourage customer loyalty and advocacy. Offer loyalty programs or incentives for repeat purchases. Reward your customers for their loyalty, such as providing discounts, freebies, or special access to exclusive events.

Implement a referral program to encourage your satisfied customers to refer their friends and family to your business. Word-of-mouth recommendations are powerful, especially in close-knit communities like Saskatoon. Offer incentives for referrals, such as discounts or freebies, to motivate your customers to spread the word about your business.


Creating a flywheel for your Saskatoon small business can drive growth and success. By attracting the right customers, engaging and delighting them, and encouraging loyalty and advocacy, you can create a continuous cycle of business growth. Remember to optimize your online presence for local SEO and utilize social media platforms to connect with your target audience.

If you need assistance in implementing effective marketing strategies to create a flywheel for your Saskatoon small business, consider reaching out to Sica Marketing. With their expertise in business marketing and local SEO, they can help you attract, engage, and delight customers, leading to the growth and success of your business.

Contact Sica Marketing today to take your Saskatoon small business to new heights.

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